CLEVELAND– University of New Hampshire associate athletic director for marketing and communications Amber Radzevich has been elected to the National Association of Collegiate Marketing Administrators (NACMA) Board of Directors for the 2011-12 academic year, the organization announced Thursday.
Radzevich is directly responsible for marketing, promotions and corporate sponsorship fulfillment for all of UNH’s ticketed sports (men's and women's hockey, football, men's and women's basketball, women's volleyball, and women's gymnastics). Additional duties include special event logistics and game day presentation management. She also works in a public relations capacity, managing special projects, University communications and community outreach initiatives.
Beginning as the athletics marketing coordinator in 2004, Radzevich has held multiple positions in the UNH athletic department, which have ranged from the director of marketing to the interim director of the Wildcat Corporate Partners program. In addition, NACMA awarded UNH the 2006 gold medal for a season ticket sales campaign for both men’s and women’s basketball, an effort in which Radzevich played a vital role.
Radzevich has spearheaded the management of several NCAA Championships, including the 2011, 2009 and 2007 NCAA Northeast Men’s Hockey Regionals, the 2005 Women’s Hockey Frozen Four and the 2005 NCAA Northeast Gymnastic Regional, in addition to several conference championships and the inaugural Colonial Clash football game at Gillette Stadium in 2010.
Radzevich graduated from UNH in 2004 with a Bachelor of Arts degree in English (concentration and minors in journalism/sport studies/psychology) and a Master's of Science in Kinesiology/Sport Studies in 2010 (concentration in business/marketing). She was also a member of the women's soccer team and served as the captain during her senior season. She was the president of the Student-Athlete Advisory Council (SAAC) in her senior year and served on the council throughout her time as an undergraduate student. Radzevich was also a Presidential Scholar and a four-time America East and UNH Scholar-Athlete.
NACMA added three other members to its 2011-12 Board of Directors, including Megan Allen, assistant athletics director for external operations/SWA at Texas A&M Corpus Christi; Matt Beckman, director of marketing at Gonzaga University and Brian Hicks, assistant athletics director for marketing at Xavier University.
About NACMA: NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 47th year. For more information on NACDA and the 12 professional associations that fall under its umbrella, please visit www.nacda.com.